So you will probably find some of the lists more helpful than others depending on which areas of your newsletter you want to improve.
Ann has lots of great advice on engagement. And while you should be careful with all caps, they seem merited here:
Encourage conversation with easy-to-answer questions
ALWAYS WRITE BACK
Esther has important guidance on metrics, including a warning which I thought was more than fair:
Set goals and KPIs. What’s most important is how engaged subscribers are with the newsletter.
Be informed by the analytics, but not blinded by them
I especially like the focus on engagement metrics here, something I talked about in an issue
back in July.
Josh and Lenny both had a lot to say about picking a niche and making sure you provide value in every issue.
I like how Josh focuses on frequency and consistency alongside those:
If you’re going to publish a daily newsletter, there better be a damn good reason why it can’t be weekly.
A newsletter for everyone will be ignored by everyone.
There are a lot of ways to make money with a newsletter, but they’re all rooted in creating something that helps someone else get something they want.
And how Lenny adds the perspective of an indie author:
Above all else, the one thing you have to get right is to provide value to your readers.
The self-employed life has a lot of downsides. It’s tough to get good health insurance, no time off, no benefits of any kind. Also, turns out it’s hard to get a mortgage. But there are also tons of upsides: The flexibility, the excuse to learn, and most importantly the feeling that you’re helping people become better at what they do. Hard to beat.
So what do you think about these lists? Which is the best and which is the most important piece of advice on it?
I was surprised that growth got very little attention. When talking to readers of this newsletter, by far the most questions I get are about how to grow your list.
I guess the truth is that you need to get all of those areas right eventually for your newsletter to thrive. And if that sounds daunting, I’ll leave you with this final piece of advice from the authors:
- Relax. Have fun. Loosen up your fingers; open your heart (Ann)
- Putting together a daily newsletter has made a huge difference to the way we work together as a team (Esther)
- Just press send (Josh)
- There’s never been an easier time to experiment (Lenny)