Find your ideal reader
As with most things growth-related, the absolute holy grail is knowing your reader. Ask yourself: what job does your newsletter perform for them?
Here are some examples:
Once you have an idea of their interests and reading habits, it will be easier to identify the places where you’re most likely to find, and communicate with, your potential subscribers.
Work out where they are, and go there
The best place to start, even if you don’t have a large following, is often social media. If you have an account on Twitter, Facebook, Reddit, Instagram, TikTok (etc), try to find groups, threads, conversations, and communities that focus on your newsletter’s topic.
Get involved. Engage in conversations. Pose questions. Become an active member in that community, and share your newsletter as a resource for the other people there. You’ll likely see your social media connections grow as you continue to show up in these spaces.
A word of warning: many social media groups don’t take kindly to overt self-promotion, so it’s advisable to authentically engage with the community before dropping in a link to your signup form at a time when it’s relevant and useful (here’s Reddit’s guidelines for self-promotion