Lower the bar for interaction
Of course, interactivity doesn’t necessarily need to be the sole purpose of a newsletter. While fancy CTAs and design concepts work wonderfully for projects like Would You Rather, other newsletters are taking a more experimental approach, throwing a few ideas out there to see what sticks.
Morning Brew launched a new Sunday newsletter
this week, and it’s clear the people in charge of the newsletter have been putting their heads together to come up with new ways of sparking audience interaction with varying levels of effort required from the reader.
On one end of the scale, the new format includes a guess-the-listing-price-of-this-house quiz — with the answer at the bottom of the newsletter. The reader is involved in the game without having to actively do anything other than read to the bottom.
On the other end of the scale, there’s the Meme Battle:
How it works: We’ll give you an image template for a popular meme, and you have to add text to make it funny. It’s like a caption contest…with memes.
The newsletter then links out to a meme generator and a Typeform for the reader to submit their entry. The winner features in next week’s edition.
It’s great how this format caters to different types of readers and ensures there’s value added for all.
Similarly, being a reader of Maangchi’s monthly newsletter
about Korean food and recipes feels like being part of a family. Maangchi dedicates lots of space to highlighting comments and pictures from her readers: