I had the privilege of speaking with Caroline Criado Perez last week about her newsletter Invisible Women
(if you missed the interview, you can find it here
). She spoke wonderfully about her lovely, engaged readers, and focused on how they afforded her a safe space to talk without fear of hostility.
Caroline’s work and activism focuses on all the ways our world is built for men, and the myriad repercussions of that. Her newsletter audience is full of supportive people who have first-hand experience of gender inequality, and who share their stories with Caroline. Here’s an excerpt from her most recent issue
The responses I get after every edition are always so wonderful. So many of you so kindly get in touch just to tell me how much you enjoy the newsletter and obviously these emails always make my day. Others get in touch to share traumas they have experienced that relate to something I have written about that week, and knowing the newsletter has made you feel less alone, or has made you realise that what happened to you wasn’t your fault, never fails to humble me. Still others get in touch to share their expertise on a topic, or to share examples of gender data gaps they have come across, or to share papers and articles they think I will find interesting – which I always do!
In fact, Caroline was getting so much feedback that she realized her newsletter isn’t just a community — it’s a movement. And she wanted to create more ways for her readers to speak to one another as well as to make it easer for them to communicate directly with her. This week, she announced a paid membership to her newsletter which will help support her work, and foster the movement that she started:
This community-building will take various forms, from twitter spaces
, to occasional book reviews (and maybe discussions!), to extra monthly newsletter round-ups, along with opportunities to ask me questions and advice.
I love the idea of building something with a newsletter audience, rather than just for them — and Caroline has absolutely hit the sweet spot.