Kevin is a tech writer at The New York Times
and a great Twitter follow
follow. He’s used to massive audiences, of course. So one thing that is true for many of us, is true especially for him: Newsletter audiences tend to be smaller than audiences on social and other media.
I loved what he said when I asked him about this disparity:
Honestly, I dig the disparity! I’d obviously love for my newsletter to blow up and be read by millions of people, but right now, it’s pretty great to have a smaller space for public writing that has an explicit opt-in requirement.
It means I’m writing exclusively for people who have chosen to keep up with my work in the last 3-4 months, whereas with Twitter, I’m writing for those people plus all of my social and professional acquaintances, plus the people who heard me on a podcast or liked some dumb joke I made in 2014.
It feels a little like starting over at a new school — I can be goth if I want to, mom!