Go all in
Once you know (or you think you know) where most of your traffic is coming from, don’t be shy. Go to that place, and be loud.
If you believe your core audience lives on Twitter, add a link to your profile in your bio. And Tweet a link for good measure. Pin it to your feed for a while, and make sure to Tweet links to your issues on your timeline as you send them (you can do this automatically on Revue — here’s how
Experiment, and have fun with it!
Another thing to remember is that your subscribers are your greatest ambassadors, and can be a great resource for finding a wider audience. A lot of successful newsletter writers include a callout in every issue where they ask readers to forward it to friends who may enjoy it as well. We even add a note in the footer of every issue for people who were forwarded the email, providing a link to the profile page to sign up.
Test your assumptions
As you start acting on (and experimenting with) your growth map, you’ll see if there are areas where the focus is in the wrong place. Whether you’re on issue #1 or issue #100, it’s always good to make sure your time and efforts are earning you maximum reward.
There’s no such thing as a one-size-fits-all promotion strategy, but following these guidelines should help you hone yours.
What do you think about this issue? Do you think the outline above will help your newsletter grow? I’d love to hear if you think anything was unclear, or even missing. You can reach me by replying to this email.
Have a great week!