I just hit ‘Send’ on a newsletter again. I’ll always have flashbacks to times in my career (yes, there have been several) where I left a typo in my subject line. Once that email is sent, there’s no correcting it. It will arrive in the inbox with a typo, and there it will stay.
No matter how many times I’ve sent a newsletter, I never feel completely relaxed. But one thing that can help is running through a pre-send checklist to make sure I’ve got all my ducks in a row.
A lot of these elements will have the added bonus of improving your newsletter over time, so it’s a great habit to get into. And if you have any extra routines you go through before hitting send I’d love to hear them — always looking to learn from you!